Pernod Ricard South Africa Selects Tribeca For Strategic Comms

The agency’s brief includes internal communications, stakeholder engagement, social media, content and PR for the wine and spirits firm.

By: Rashida Ashley (14 JUL 2022 // 11:24AM GMT)

JOHANNESBURG — Pernod Ricard South Africa has appointed Tribeca Public Relations as its strategic communications partner.

The agency's brief includes a focus on internal communications and supporting the wine and spirits firm’s head of corporate communications, as well as stakeholder engagement, social media strategy, content development and PR activity.

The appointment comes after Tribeca’s campaign supporting Pernod Ricard’s festive Phakamisa iSpirit campaign in November and December 2021. Pernod Ricard brands include Absolut vodka, Martell cognac, Beefeater gin, Havana Club rum, Jameson whisky, Malibu and Mumm and Premier Jouet champagne.

Pernod Ricard South Africa head of corporate communication Evita van Aswegen said: “Tribeca clearly demonstrated its skill and creativity during our Phakamisa iSpirit campaign, and we’re looking forward to seeing the positive impact of the team’s approach to our local and global communication strategies, opportunities and challenges.”

Tribeca Public Relations business unit director Davina Malan added: “Tribeca’s depth of talent and experience positions us well to offer creative approaches to Pernod Ricard’s strategic communications requirements...we’re looking forward to supporting its business objectives.”

Pernod Ricard South Africa is the agency’s largest internal communications win since expanding its services last year to include influencer marketing services, media training, and content production for social media, newsletters and websites.