The Heart Behind the Hustle: CEO Samia Gore and Body Complete RX

By: Rashida Ashley

Building a multi-million dollar brand is both a dream and a goal many hope to achieve. For Samia Gore, hope turned into action. Gore’s brand Body Complete Rx has reached incredible heights, particularly after the launch of its TRIM line products to 700 Vitamin Shoppe locations, making this company the first Black female-owned wellness brand to launch in the retailer’s weight management category.

Body Complete Rx is the first lifestyle and wellness brand of plant-based and vegan supplements formulated by Gore, a black female nutritionist, to break significant ground in the highly competitive, male-dominated industry. The launch of products such as the Vitamin C serum, collagen-boosting powder, men’s multivitamins, and superfood bars has impacted Gore’s brand to gross over $10 million in sales in under four years.

To have such an impressive impact in the health industry begs the question as to why this CEO was so determined to make Body Complete Rx happen. In this chat, we learn what inspired her to work towards the success of her brand, the lessons learned along the way, and any tips Gore has for the entrepreneurs out there who are just starting out.

What did life look like for you prior to your weight loss journey and what motivated you to embark on it?

I’m 40 years old today. I’ve been on a few weight loss journeys over a lifetime because of my fluctuating weight. In the beginning, I never learned how to live a healthy lifestyle. I would go on crash diets and go on a cycle of losing and gaining weight. Before I started my brand Body Complete Rx, life looked like a “yo, yo” of weight loss ups and downs. This is why I embarked on my journey to start my brand, and just curate a healthy lifestyle. So, my lifestyle is totally different than what it had been before.

What was the point in your weight loss journey that made you want to help other women who were going through the same struggles that you were facing? How does that period of time influence where you are now?

I noticed that a lot of women were like me. A lot of women were having trouble with controlling their appetite. I had the same issues when it came to just really managing my weight, especially when I started my brand at 35 years old. Our metabolism is slower for women in my age range, so when I started using my own products, people saw that it worked for me. They began to use it as well and saw that it worked for them too. I think that the most encouraging factor for people who decided to try our brand and our product was the actual results and using a product that was really working for them versus going through a number of products that really didn’t work, like I had. Most products are not plant-based or are too stimulating or whatever the case may be. To be able to discover and develop a product for our consumers that is plant-based and to help them reach their goals has been really great.

Becoming an entrepreneur was something that you had to learn on your own. What are some key mistakes you’ve made as you built your brand while using social media?

I don’t know if this was to my detriment or to my benefit, but I will say one of the things that I didn’t do before, and have been doing as of late, is really putting myself in my brand. Originally, when I started my brand it was a community that followed me for one purpose. I grew my brand outside of myself as opposed to making it more personal about my journey and goals. However, things have been different in 2021. I’m more present in my brand. People can see me, read more about me on our website, and reach out to me on my own personal social media – which is something in the past that I hadn’t done. I think being more present does benefit the consumers. They want to know who you are and see the person behind the brands that they love. So, I get it. And I think sharing my personal life with our consumers has contributed to our brand growth.